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Porsche Design Tower Miami at dusk

Area OfExpertise

Porsche Design Tower · Miami
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I · Track Records

BRANDS TRUST US.

Few professionals in branded real estate have operated successfully on both sides of the table.
As CEO of Porsche Design, Dr. Juergen Gessler led the creation of the Porsche Design Tower Miami.
Today, Avenue Montana advises brands, developers and investors on the creation of branded residences worldwide.

BRAND
Porsche Design
ROLE
CEO
Location
Miami, Florida
II · Provenance

Three
Decades of
Expertise.

Active in
Dubai·Munich·London·Los Angeles·Milan
Across
Luxury·Automotive·Finance·Real Estate
Selected Brands
Porsche Design·Bentley·Mercedes-Benz·BMW·Gucci·Brioni·Strenesse·LĀMOR·HSBC·Engel & Völkers
Expertise
Brand Building·Brand Licensing·Branded Residences·Luxury Real Estate·Capital Markets
III · Perspective

Understanding brands and developers.

Most participants in branded real estate understand either the brand perspective or the developer perspective. Avenue Montana understands both.

A · Symbolic

Brand Side

The author of meaning

  • 01
    Brand Equity
  • 02
    Licensing
  • 03
    Positioning
  • 04
    Consumer Experience
B · Operational

Developer Side

The architect of outcome

  • 01
    Feasibility
  • 02
    Sales
  • 03
    ROI
  • 04
    Execution
— Two perspectives.One conversation.
IV · Practice

Creating the next generation
of branded destinations.

Avenue Montana operates at the intersection of luxury brands, real estate, wellness and longevity — bringing together global brands, visionary developers and future-focused concepts to create destinations with lasting value.

01

Brand Partnerships

Connecting iconic brands with landmark real estate opportunities.

Brand Partnerships
Brand Partnerships
01 / 04
  • Branded Residences
  • Wellness Living
  • Hospitality Concepts
  • Mixed-Use Destinations
02

Concept Development

Creating distinctive concepts that define future destinations.

Concept Development
Concept Development
02 / 04
  • Vision & Strategy
  • Masterplanning
  • Concept Design
  • Place Identity
03

Wellness & Longevity Strategy

Integrating health, wellbeing and longevity into the built environment.

Wellness & Longevity Strategy
Wellness & Longevity Strategy
03 / 04
  • Wellness Programming
  • Health & Longevity Concepts
  • Wellness Infrastructure
  • Community Design
04

Market Access & Network

Connecting brands, developers, investors and strategic partners.

Market Access & Network
Market Access & Network
04 / 04
  • Middle East
  • United States
  • Europe
— Four practices.One destination.
V · Focus

Focus areas.

— Disciplines
04
01
Branded Residences
02
Wellness Living
03
Hospitality Concepts
04
Mixed-Use Destinations
— Focus, in four.Avenue Montana
A minimalist white villa with an infinity pool and an olive tree at dusk
VI · Invitation

Let's create the next iconic branded destination.

The most successful brands of the future will not only create products.
They will create destinations.

  • 01Places to live.
  • 02Places to gather.
  • 03Places to belong.
— Avenue Montana

Avenue Montana partners with iconic brands, developers and investors to create branded residences, wellness living concepts and longevity-focused destinations.